This project is about strategically and visually branding JOLO. The project entailed creating and designing the brand identity as well as the communication methods.
This project is the product of a strategic process that started with insights from works by Simon Sinek, Seth Godin, Marty Neumeier, Edward Bernays, and other branding, marketing, strategy design, and human psychology heavyweights. It had broad perception research with the customer that included a lot of questions, seminars, and unique exercises to define our tribe, analyze our positioning, and organize our communications. We studied the facts and simplified our ideas to determine JOLO’s distinct position among other design studios, and we developed a clear positioning and messaging strategy. Because all communications inspired by this platform will be weaved with a similar thread, they will increase awareness and comprehension.
The process of branding started with building up a brief of the initiative followed by naming strategy, identity design, visual language, and its various applications like a postcard, catalog, price book, visiting card, envelope, letterhead, brochure, and labels, leaflets, invites and style tile.
Several draughts of the brand briefs were created after much back and forth with the collaborators, keeping the collaborators involved with numerous workshops, meetings, and questions. These brand briefs included business goals, aspirational goals, mission, and vision statements, core purpose, market positioning, key personality traits, finding the right tribe for the studio, analyzing the tribe, building visual and tonal vocabulary for the brand, and more. I was able to establish a solid foundation for developing a brand identity, communication systems, and some collaterals thanks to all of these activities.