This Graduation project was a collaboration with Label Swati Vijaivargie, Jaipur. The label is well-known for its vibrant prints and experimental silhouettes. The project commenced by studying the label's design language and trend forecast, and the student learnt the process of print development closely and created new and unique motifs. The student worked on the process of conceptualization and story building. The theme for the silhouette design was inspired by Jaipur’s rich heritage, and the shapes relevant to the present market and clientele were studied. After designing the final range, sampling and production took place. The label exhibited the collection in the Fashion Design Council of India's Fashion Week held in Delhi.
Keywords: breezy, contemporary heritage, dreamy, intricate, print design