Intra-city shared mobility solutions for the affluent have been evolving into a wholesome and delightful experience, and such solutions are fast being created for the rest of the urban population too. Despite the effects from the global pandemic, the shared mobility movement has been considerably reducing the functional necessity for personal vehicle ownership. However, a personal car still remains significantly more convenient than other modes for traveling to a nearby city, whose distance is too short for air travel to be useful.
By building seamless, convenient, personalized end-end travel experiences for passengers of shared inter-city road vehicles, an even larger population can be nudged away from buying personal vehicles. Building this experience for travel between two cities, would be vital in creating truly convenient lives for populations that can not / do not want to own a personal vehicle.
This project would be an attempt at creating such a convenient and delightful experience for users of shared inter-city road vehicles, by putting together the best practices and newest advancements in industrial design, interaction design and human factors studies.
The project would focus more on user experience, and less on design solutions that solve for the bus transit system’s sub-optimizations, and other problematic system archetypes. The design solution would be focused towards the user group discussed in the overview. Which is, people who continue to use personal cars for intercity travel for convenience, more than the conspicuousness.
Buses of the Future, Long Distance Road Travel, Passenger Experience Design, Shared Mobility, Vehicle Interior Design