This project was about rebranding Studio Gritt, both strategically and visually. The project involved developing and designing the brand identity and communication systems. A broad perception study included queries, workshops, and unconventional exercises with the client to identify our tribe, analyze our positioning, and structure our communications. The student analyzed the findings and distilled insights to discover the studio's unique place among other design studios and arrived at a clear positioning and messaging platform. Communications inspired by this platform will amplify awareness and understanding, as they will be woven with a common thread. Initially, the challenge was to understand the current scenario of Studio Gritt, as it was important to know the core purpose of the brand to move in any particular direction while rebranding it.
Keywords: branding, brand strategy, human-centred design, identity design, visual design