The brief was to design a jewellery collection by merging the crafts of Jaipur Blue Pottery and oxidised metal jewellery. The project commenced by studying the aspects of process, manufacturing and product range at the company and the craft of Jaipur Blue Pottery. Various factors such as the meaning of jewellery, its history, market and fashion trends were studied. It was interesting to design the jewellery whilst keeping the characteristics of blue pottery alive and merging it with the design language of Voylla. The process was halted in between due to the COVID-19 pandemic. The track of the project was then changed, and it was decided to start another project on similar lines. This project was an attempt to challenge the stereotypes of society while providing a solution. To encourage women to come forward in the craft sector, present terracotta as contemporary material with traditional values and skills through the medium of jewellery; while bridging the gap between consumer needs and the crafts. The tangible outcome of the project was a gender-neutral jewellery collection, and the intangible outcome was a proposed system that would ensure sustainability and promote collaboration, co-working between the traditional potter and other artisan communities of Kurukshetra, Haryana.
Keywords: crafts community, design intervention, social innovation, sustainability, terracotta jewellery