Ganesh Bhagwan Borse

Industrial DesignTransportation & Automobile DesignGanesh Bhagwan Borse

" Muji Way "

Ganesh Bhagwan Borse

M.Des.

Mr. Balaji Rengarajan

Self Sponsored

The goal of this project is to offer a travel & living solution by Muji for a cost-effective uncluttered lifestyle, inspired by the concept of minimalism.
Muji, a Japanese Lifestyle brand, has made it a priority to work towards offering user-centric living options and goods to people by following an eco-friendly approach and refraining from overt branding. In a fast-moving world, majority of people are not able to escape from work-life and financial mismatch. Finding a balance between reality and dreams in urban life can be challenging. There is need to re-think our hectic lifestyles and how much unnecessary stuff and thoughts they collect. It creates a need to declutter and start living with necessary things to keep lifestyle healthy & wealthy.

here is a need for a solution that allows people to live as per their needs. It should help them figure out a lifestyle in order to achieve mental, physical, and financial freedom. This solution will help users to focus on themselves and declutter their life. Muji mobility provides users a dynamic lifestyle with the freedom of living on their terms, Muji's way of living.
This project is not just a product but a service/experience which looks at the aspect of freedom and further explores explores how mobility and architecture will shape the future of infrastructure by providing extreme modularity.

Minimalism, Modular, Muji, Service and experience, Travel & living

Ganesh Bhagwan Borse
Ganesh Bhagwan Borse
Ganesh Bhagwan Borse
Ganesh Bhagwan Borse