This project was for Sony Pictures Networks India to attract young and diverse talent to come and work for them. After analyzing the company's marketing styles, the student began with pre-production. The project was executed during the COVID-19 lockdown, and the videos were directed from home. A circular (back and forth) film-making process was followed as opposed to a conventional linear approach. The student tried to follow one visual language or a brand voice for the content.
Keywords: corporate video, directed from home, diversity & inclusion, employer branding, gender equality