Textile production adversely affects the global environment as both the production and the processing of the necessary raw materials are contributing factors to pollution. For the wellbeing of humanity and the survival of the earth itself, it is extremely important to turn this linear route into a circular system, for which the classic Reduce-Reuse-Recycle model needs to be put into place. Welspun India’s brand—Spun was established with the intention of empowering women in an around Kutch with skills that will help them become independent through the use of traditional crafts and build a sustainable brand by incorporating discarded and surplus bedding fabric as raw material from the Welspun factories. The project involved designing and developing a range of lifestyle products for the International Handicrafts and Gifts Fair in Noida. It consisted of four collections, each with a different and unique inspiration to showcase the vast product range, various textile techniques, and qualities and finishes that Spun as a brand could offer to the buyers. The sampling for all these products took place in and around Anjar, Kutch with the help of skilled employees as well as local artisans.
Keywords: handmade, Kutch, lifestyle products, traditional textile crafts, upcycle