This project focused on creating a new identity for the highest buying demographic and on defining the aesthetics and the interior for the Helios Showroom. Positioning Helios as a high fashion brand in those from the age group of 25–35 years, the student designed deliverables to be brought out through the store called ‘Comfort Design’. This task was bifurcated into two categories named ‘Light and Sun’ and ‘Spirituality and Peace’, creating three store options for Titan to choose from. The store was designed keeping in mind the need for balance between fashion, comfort design, and the connection with sunlight, heaven, and positive vibes. The use of neutral colours and calm interiors in the store was made in order to invite customers to the store and give them something to relate with, so they can make a connection with experiences they have had. The three options explore the possibilities of achieving this experience with unique aesthetics.
Keywords: comfort design, experience design, peaceful, psychology and spirituality, visual perception