The project brief provided by the client was to develop a collection of Ikat sarees with cotton and silk warp and weft for young professional women. Her initial themes were self-defined and some other design possibilities which were proposed to the sponsor. After a detailed discussion, Dravidian temple architecture was chosen as the final theme. The designer’s role in the project was to understand both the client’s and the weavers’ sensibilities before translating and transforming them into sarees.
Market research was conducted both physically and virtually to determine the existing and potential market for Chanderi sarees. The project took a turn during the time when the world was hit by a Pandemic. Our country witnessed a lockdown like many other countries and everything was stopped for 21 days. Her project got paused and later got cancelled because of the loss incurred to the organization. Since the project was stopped, she started researching on sustainable practices around the world because this pandemic opened many eyes to the fact that our planet is going through some very severe changes. This epiphany inspired her to use the idea of up-cycling for my project’s goal of developing modest product designs and sustaining sales in a failing organization.
During her 4 months internship at Abhihaara, her work was to come up with small product designs to up-cycle the scrap fabrics generated at their sewing units. A design process was created keeping in mind the properties of scrap fabrics, products to be made and available skill force. The aim of the design process was to create an up-cycling method for up-cycling scrap fabrics into various small products.
Abhihaara, Dravidian architecture, Pochampalli Ikat, Small product designing, Upcycling