The brief was to design digital KBS assets for Close-up. This project explores the creative process to understanding the consumers' perspective when they buy the products and how their perception changes across economic groups. The student designed new campaigns and ideas for advertisements to broaden the outreach for Close-up. The student, in the end, designed eight digital prototypes keeping in mind to engage the consumer and the mediums most suitable to reach out to the consumers.
Keywords: advertising, AR/VR, FMCG industry, marketing, toothpaste
Student Name: Gajesh Mahadeorao Mitkari
Guide: Dr. Tridha Gajjar, Co-Guide: Mr. Subir Dey