Almost every income-earning individual is advised to invest. This project tries to answer the basic questions- Why anyone should invest? How to decide on where to invest? How to invest depending on one's financial goals? The project commenced as a platform that educates the users about mutual funds and stocks and broadens the knowledge of other financial instruments and trading. After research and study, the student realized that providing educative content won't suffice. Efforts need to be taken to change the behaviour of the user who wants to invest or trade. So that learning or reading about finance becomes a part of one's daily routine. This way, users will be updated with everything happening in this dynamic field. The initial approach was to transform aspirant finance enthusiasts into finance experts, but the project took some turns to figure out the Product-Market Fit.
Keywords: investing, mutual funds, personal finance, share market, stocks