Student Name: Nikita Rastogi
Guide: Ms. Nijoo Dubey, Co-Guide: Mr. Anoop Saxena
STENNA Design Wizard
Customers invest in lifestyle products more than earlier due to the increase in disposable income of urban and semi-urban populations. The wallpaper industry has been on the rise since the mid-nineties, with TV and media influencing the audience. Although the customers look to invest in wallpapers, the problem of excessive choice and lack of selection aid in the industry leads to stagnation of the products. Retailers and customers are unable to visualize some of the designs and so end up making either a “safe” choice or an erroneous one. The target customer for the brand was keen on investing in wallpapers without the know-how for it. The target group was willing to invest in lifestyle products like wallpapers, given that they become a part of their consideration set. Stenna wished their customer’s journey was seamless while choosing a wallpaper by providing a digital selection tool. A selection model supported by artificial intelligence and machine learning was designed to enhance the customer’s experience by minimizing time, resources and research required before choosing a wallpaper, making STENNA a one-stop brand for selection and purchase decisions. This project aimed at rebranding the wallpaper brand.
Keywords: chatbot design, design assistant, mood board, user research, wallpapers
Student Name: Nikita Rastogi
Programme: M.Des.
Guide: Ms. Nijoo Dubey, Co-Guide: Mr. Anoop Saxena