Paramount Cosmetics (I) Limited is a cosmetics manufacturer that manufactures products under their sub-brands in beauty and cosmetics. Bengaluru-based retail brand marketing agency- Brandvak Inc. was commissioned to create a brand strategy and the brand identity for the relaunch of their entry segment deodorant brand under the trademark- Instinct. After completing additional research on various market scenarios, future trends, and competitors, the student created a concept to define the brand’s attributes and drive product development. The student designed several logo iterations before choosing the best. The logo was expanded into a brand typeface that became an integral part of the visual language. The final versions of the identity system, graphic elements, and their usage were consolidated in the brand identity guidelines document, which was an important deliverable of this project. This project attempted to cover all aspects, experiences and learnings that transpired.
Keywords: branding and identity design, brand strategy, gender neutral, type design, unisex