The project brief was about documenting craft traditions of block printing on Tussar silk and linen followed by the development of a product range of saris and suits. The collection comprises ten suits and saris each done through block printing. The challenge was to explore as many techniques as possible in block printing and introduce design methods to increase production in a manner that would be comprehensive for the block printing artisans and help them save time as well. On the other hand, the designs should reflect a unique contemporary style, understanding the demand of the domestic market, studying the competitors in the handloom industry, and comprehending customer requirements.
Keywords: block printing, contemporary design, handloom industry, linen, suit collection
Student Name: Geethu K Gopi
Guide: Ms. Swasti Singh Ghai, Co-Guide: Ms. Mamta Lal