The project was to create a menswear range to conceptualize, design, and develop a line of shirts for the brand. The product range caters to a new range of clothing that caters to the specific needs of the consumers who associate with the brand. The collection was made keeping in mind the current situations of the world (political, economic, social, technological, environmental, and legal). The student identified the target user requirement, taste, psychology based on their lifestyle and socio-economic status, studied fashion trends, consumer preferences, and competitive brand work. The student analyzed forecasts for the season in terms of theme, colour story, details, etc., and based on the research, boards and the looks were prepared to build concepts. These concepts later transfused into print and textile development and silhouette exploration to create a range of casual menswear as per the brief.
Keywords: casual, menswear, prints, street, Western