This project was about strategizing and executing a design intervention in a craft cluster. The site chosen for the intervention was Melaghar, Tripura. The idea was to acquaint the craft persons with possibilities of their material and skills and help them carve out opportunities for themselves in the contemporary context. The project began with secondary study and literary references on craft, place, and the people. Field research was done along with local market study and user study for the existing product range. Possibilities of the material and techniques of the cluster were evaluated. The handicraft market was studied in both national and international domains. The project brief was revised based on mind mappings from the data collected during the visit, case studies, and data found through secondary resources. The objectives and deliverables were divided into different stages and were executed in the form of a series of workshops. The project led to the development of visual identity for the cluster along with attempts at product diversification.
Keywords: handicraft, Melaghar, Northeast India, pressed clay work, terracotta