The main aim of this project is to understand grocery buying behaviour of different users, which are the different user types who can be targeted, what are their triggers and blockers, and what can be done to make their grocery buying experience more engaging. Research shows how busy lifestyles and uncertainty play an important role in deciding what and how much grocery is required. Also, there can be multiple factors such as quantity, weight, look and feel, and packaging based on which users judge the quality of grocery items. Research also revealed the lack of awareness and motivation. A new approach towards engaging the users and helping them make a decision is identified after a lot of brainstorming and ideation. The design idea can be finalised after it is evaluated on various parameters so that it fulfills the needs of the end-users and also fulfills company requirements.
Keywords: decision-making, identifying user cohort, online grocery, user behaviour, user engagement
Student Name: Namita Verma
Guide: Ms. Nijoo Dubey, Co-Guide: Mr. Ashok Mondal