Vanilla is a new-age matchmaking platform with the goodness of a dating platform. As more young people migrated to urban India, the rise in their base income, and the introduction of dating apps in India, things like mutual understanding, interactions, self-expression, self-identity, future direction, and other factors have also started being taken into consideration while selecting a partner. Today, the country's young & marriageable singles have moved beyond considerations of skin complexion or religiosity, to more vital and partnership building traits in one another. The compatibility quotient factors highly with today's youth and whether or not a friendship and comradery is possible is a base criteria for most.
Vanilla achieves this by matching people based on several dimensions of compatibility and an additional practical dimension exclusively for people finding their life partner. This project is the outcome of the student's exploration into this world, and the design interventions provided are part of his Industry Project completed within a duration of 7 months from June - December 2019 at Infoedge.
compatibility, dating, matchmaking, matrimony, relationship