This project focused on developing bags that are functional in several ways, meet the needs of their users and, align with the brand identity of Caprese. Primary research methodologies including surveys and observational research helped identify the areas of functionality for focus in this project. Functionality is subjective and can look very different for different people, influenced by various factors such as type of work, mode of transport, items carried and so on. Therefore, adequate user research to understand pain points and needs was essential. The target persona was identified as the Adapter, a woman who juggles several roles and responsibilities, with varying needs and expectations from her bag. Initial ideations were sketched, unique and viable concepts were picked for development and further detailing. Mood boards to support the form and colours for the range were created. After designing initial prototypes, the details were further scrutinized to identify issues and propose improvements.
Keywords: adaptable personality, bag design, customizability, industrial design, versatile needs
Student Name: Archana Vishwanath
Guide: Mr. Amresh Panigrahi, Co-Guide: Ms. Shimul Mehta Vyas