According to the initial brief given by ValueLabs, it improves conversion rates by studying and experimenting with customer experience. Because the client's initial hypothesis says and even research suggests that based on customer experience, the success of a business is determined. It is important to pay attention to this to give any business a competitive advantage.
Customer experience being elusive yet essential, research attention becomes a necessary aspect of service marketing. There is a scope for study and implementation ideas for Experience design in the B2B area.
As the initial brief provided by the ValueLabs' Business development team was purely based on the assumption, research was planned to determine the validity of the hypothesis. Insights generated after research helped us to articulate the design brief and set the direction of the product without any biases. After evaluating ideas in ValueLabs' context, decided to design the platform for content creators to create, publish and analyze the content.
Learnings from universal design helped to handle this problem differently. UD principles made concept evaluation easy as it provides a set of parameters to evaluate objectively.
The final design provides a solution at each stage of a system for instance: The content creator can easily access a central library of references to create engaging content. He may now save time by publishing content across multiple networks simultaneously. The team displays an increase in productivity using a shared content calendar, campaign planning tools, and boosting stakeholder collaboration. The organization overall is now able to maximize results by tracking and analyzing performance in real time.
Content Creation, Conversion Rate, Customer Experience, Experience Design, Inclusive Design
