The project explores hand block prints of Sanganer on handloom fabrics. With the help of market research and analysis, the aesthetic aspiration of the consumer is studied for design development. By combining printed texture and motifs to complement existing handloom textures, the design language is carefully crafted so that the brand can explore more design options as new fabrics are developed. The project concludes with the development of a womenswear collection. The collection explores product range expansion of garments by incorporating minor but meaningful modifications to the existing silhouettes at Dãram.
Keywords: handblock prints, handloom fabrics, Sanganer, textures, womenswear