The retail industry is going through a phase of unprecedented transformation. The increase in the market competition is compelling players in this sector to adapt to the latest trends to identify customer needs and deliver a better experience. The knowledge of customer behaviour helps make smart and meaningful decisions. This project focused on gathering and processing the dynamic, infinite strings of data insightful for predictive CX. The idea was to build a proactive customer-centric business model to build strong brand loyalty. The aim was to improve customer engagement and provide them with a smooth end-to-end experience for their education journey.
Keywords: brand affinity, customer pulse system, customer value, customer voice and retention, market tracker