Aradhana Ajay Shah

Interdisciplinary DesignDesign for Retail ExperienceAradhana Ajay Shah

Designing the Experience Centre for ValueLabs

Aradhana Ajay Shah

M.Des.

Mr. C S Susanth

ValueLabs LLP

The Graduation project of Ms. Aradhana Ajay Shah and it's documentation is a 6-month journey from July to November that encompasses learnings at all levels.

The project focuses on creating a spatial design system at ValueLabs, through which its unique business model can be manifested in spatial experience. Many projects done by their consulting arms can be showcased at global events and it can deliver a great client briefing and visitor experience at the proposed experience centre HQ.

The project begins with understanding the need for experience centres in the IT industry and how can an experience centre be designed which caters to changing needs and contexts for ValueLabs with an aim to get associated with existing clients on multiple layers and strengthen business with them. It involves designing experiential journeys, spaces for various exhibitions at ValueLabs head office and global events, and designing the Experience Center at ValueLabs Head office with an intent to create a design system that facilitates the collation of existing and future exhibitions.

The key takeaway from the design process followed is how slowly things start building upon each other when broken into smaller achievable goals and targets, It keeps the student motivated and boosts their confidence. The project keeps the student on their toes to bring agility in thinking and gives them the opportunity to fail fast and learn faster.

Exhibition Design, Experience Center, Experience design, Modular, Space Design

Aradhana Ajay Shah
Aradhana Ajay Shah
Aradhana Ajay Shah
Aradhana Ajay Shah