The project's objective is to design a magical process/tool/framework for stakeholders at Rupeek to revamp user research practice and to allow stakeholders to conduct, contribute, and consume user research with ease and maximise its impact. All this would support the existing user research-based decision-making culture at Rupeek. This project also involved designing a process, templates, and framework for user research at Rupeek. These artefacts assist research enthusiasts understand and embed user-centered thinking in their workflows at the organisation. It also includes an initial design for a qualitative user insights platform for critical scenarios and key personas at Rupeek.
Keywords: insights repository, Rupeek, user-centered, user research, UX Research Maturity