The travel industry in India is undergoing a huge shift, with OTAs. India remains the healthiest of the major emerging Asia Pacific markets with robust growth anticipated given premarket economic reforms.
The project follows a holistic design process. The student follows the double diamond methodology along with the agile methodology. One97 delivers mobile content and commerce services to millions of mobile consumers through India’s most widely deployed telecom applications cloud platform. Paytm has set a mark on the Travel domain as well. Paytm Travel which functions from its Bangalore office handles the travel verticals in the Paytm app.
The project aims to understand the Indian market travel industry, focusing mostly on the Flights vertical of Paytm Travel but keeping the scope open for inter-vertical alignment to understand travel as a segment.
The objective of the project is to enhance the flight booking experience across the Web & App interface for Paytm Travel. To design new features & re-design the existing ones with better interaction thus leading to better business and a higher rate of customer retention.
Design for Retail Experience, Flight Booking, Paytm Travel, Traveller Detail, UI/UX