The project started as an inquiry into the omnipresent issues of congestion due to traffic. The costs and effects were gauged on economies as well as its toll on the productivity of the individuals. This led to the human-centered approach to curb the effects of traffic congestion for an individual and hence for society. The project concludes with triggering a change in perception of public transit over other methods to shift the vehicular modal split during rush hours in metro cities. People were interviewed in context and their stories and behaviours influenced the final proposition of a multi-pronged approach involving initiative level, information level, and infrastructure level interventions to uplift commuting by public buses while providing optimal value to customers. The project notes that traffic has been around as long as there has been transportation; hence, all the design interventions are recommended for immediate implementation as traffic congestion is a dynamic set of circumstances.
Keywords: bus, metro cities, perception, public transit, traffic
Student Name: Hardik Taneja
Guide: Mr. Balaji Rengarajan, Co-Guide: Mr. Vipul Vinzuda