This project comprises an identity design and two publication design sub-projects for different verticals of Vianaar Homes Pvt. Ltd., a premium real-estate developer based in Goa. Vianaar prides itself on employing extensive sustainable development practices to construct beautiful houses amidst lush greenery and advocates the same. The first publication and the primary sub-project was a book on ‘Conscious Living in Goa’. This book was to be distributed to all the stakeholders associated with Vianaar. An illustration-based approach was determined to be the right fit for this project. Apart from the elementary aspects of book design, like layouts and typography, it also covered the nitty-gritty of illustration design. The second sub-project consisted of naming and identity design for Vianaar’s new vertical dedicated to provide hospitality services at some of its properties. Since a well-crafted brand language already existed, the resultant identity formed an extension and served as an example of designing within an ecosystem. The last publication was an employee handbook aimed to communicate the company’s purpose, culture, and ethos to all its team members.
Keywords: employee handbook, illustration, publication design, sustainable development, visual identity