This project is a compilation of the process involved in branding the Smart Handloom Innovation Centre (SHIC), established by National Institute of Design (NID) at its Bengaluru Campus with funding support from the Department of Handloom and Textiles, Government of Karnataka. The project aimed to build up a brand that communicates its aims and objectives to the world. Dealing with the branding, the project covered contents like research and analysis about Karnataka, textiles, the process involved to make a fabric, culture, traditions of that particular area, craft clusters of Karnataka, analysis of other brands, and the process of branding. The branding process started by building up a brief of the initiative followed by naming strategy, identity design, visual language, and various applications like a postcard, catalogue, price book, visiting card, envelope, letterhead, brochure, labels, leaflets, invites and style tile.
Keywords: branding, handloom, identity, Karnataka, visual
Student Name: Desai Akshata Dhananjay
Guide: Mr. Jagadish Kumar, Co-Guide: Mr. Tarun Deep Girdher