In the fast-paced and tech-heavy world, people across the globe are realizing the importance of living in the now and they are trying to lead a balanced life. Ayurveda is a 5000-year-old secret of India which not only gives solutions to beauty and health but also helps to understand the mind to create a more focussed and mindful life.
Yoga has taken over the world by a storm. Yoga is actually a part of ayurvedic living - people are now looking towards the east for more answers and what better opportunity than to launch a new product line which falls under the category of prestige product.
The intent of this project was to understand the ground reality of the UK consumers and then to leverage the needs of the new generation of consumers who are looking for chemical-free, ethically sourced products, products which are responsible towards the environment and also give them value in their loyalty. This project was to conceptualize an in-store experience, a booklet and a website along with other blueprints to help launch this beautiful product in the UK market.
, ayurveda, experience design, market analysis, UK consumers