This project is explorative research that aims to identify what does ‘offensive’ mean to people, understand their behaviour when they come across offensive content on the search engine, and their expectations from a search engine in this context. As part of further research on offensive content and people’s reaction to it, interviews were conducted on 'usertesting.com'. Interviews were divided into two parts. The first part was a discussion on people’s opinions on offensive content, and the latter was about validating design concepts for reporting mechanisms, the flexibility of control, mitigations for offensive content, and experience for offense-tolerant search queries. The results showed that users are unaware of the search engine’s effort to deal with offensive content. Designing for offensive content can be challenging but it can also lend the search experience an edge above the other competitors.
Keywords: bias, hate speech, offensive content, offensive tolerant, privacy
Student Name: Meena Chetna Nandkishor
Guide: Dr. Bibhudutta Baral, Co-Guide: Dr. Aneesha Sharma