Paper to Pixel project revolved around developing a unique identity for Aldoyt (technological branch) while keeping it aligned with the Athena Infonomics (parent company) guidelines. The project was divided into three main topics: Branding being the most important part, as it provides the foundation and skeleton for the entire project, digital presence how the brand appears online, as that's what people find when they search for the brand, and the space design recommendation translating the design language into space while focusing on comfort and usability. We live in a world that is becoming more visual, more digital, and more connected. Brand identity helps companies stand out in the crowd, and that is how the customers perceive a brand or service. The final deliverables included logo, colour palette, typefaces, imagery, a library of graphical elements like illustration, icons, infographics, templates, patterns, business collateral, and design guidelines. Working for a startup and designing the foundation guidelines on which the entire company was to be built gave the student immense pleasure and a sense of pride.
Keywords: branding & guidelines, graphic design, logo design, space design, website design