Intellikit is a recent venture started by Firstcry, which provides activity kits for kids (2-6 years old) based on various themes. The project aimed at designing these activity-based kits for the kids. Each kit contains five activities, a storybook, intellikit cards and worksheets to help kids in reinforcing new skills or developing existing ones. A market study was done to understand the competitors and their products. The design process commenced by exploring various aspects of the theme. A primary study was done to understand the kids' psychology, interests, capabilities and developmental stages; parents' choices were also considered. Ideation and concepts were finalized through a screening process with the design team, and the prototypes were then refined through user testing. Three activity kits were designed for different age groups: Barnyard Fun (2-3 years), Farm Frolic (3-4 years), and Fun in the Farm (4-6 years).
Keywords: 2-6 year old kids, activity kits, Firstcry, Gardner's Theory of Multiple Intelligence, urban set-up