India, with a population of more than 1.3 billion people, many of whom do not have the means to own a vehicle of their own, for them, a common mode of transportation is the auto-rickshaw. As part of primary and secondary research, this project studied the market needs and users in order to design a product that would cater to their needs. An ergonomics study was done to improve vehicle comfort. This project aimed to develop a range of electric three-wheelers for Lovson auto. The multi-configuration design provided customised solutions based on the business need that fits the user requirements. The new styling was designed to reflect brand philosophy that would help the product stand out in the market. The three-wheelers were designed to be greener, efficient along with providing cheaper transportation to working-class people and helping rickshaw drivers to earn more profits. This project widened the student’s perspective on user-centric and utility-based design.
Keywords: auto rickshaw, commercial vehicle, electric auto, electric mobility, three-wheeler