Motorcycles are widely used by Indian youth for fulfilling their commuting requirements. But most of the riding conditions in the tier-one and tier-two cities and in most of the villages are not convenient enough. The young riders are in need of a convenient go-anywhere brash bike which fulfills their commuting requirements and also is fun to throw around the concrete jungle they live in. Hence, this project has been taken up as an opportunity to make Royal Enfield a convenient, fun, and versatile motorcycle that will fill in the gap between daily commuting and weekend fun rides. One of the major objectives of this project is to redefine the design language of Royal Enfield and reinterpret it for the future and tap into the new market opportunity of the 'sports commuter' segment of motorcycles.
Keywords: Royal Enfield, urban runabout, electric mobility, young India,
Student Name: Lokhande Dhananjay Sambhaji
Guide: Mr. Balaji Rengarajan, Co-Guide: Mr. Vipul Vinzuda