Lifebuoy's R&D team had designed a new soap composition, which allows it to claim skin immunity enhancement if a customer uses its ARGO soaps. This project's goal was to design scalable and engaging demos which could effectively communicate these benefits to the consumer, and motivate product choice. A study of Lifebuoy's brand history, the composition of soaps, immunity of the Human Body, Lifebuoy's customers, and the marketplace was done to understand the subject. Using the inferences derived from the study, a narrative was designed which would be used in all aspects of user communication. This led to the ideation and conceptualization of two key ideas, a digital game in which consumers would be able to play in-store and get rewards for completing the game, and a paper-based demo card. The document also details three small projects the author did while working at Unilever; Ideation for Kumbh Mela, Ideations for Single Use Soap, and the Design of a Display Booth for Lifebuoy ARGO.
Demo, Immunity, Lifebuoy, Skin Immunity, Unilever