The aim of this project was to propose an electric racing vehicle for Hot Wheels for 2043 coinciding with the celebration of the 75th anniversary of the brand; the vehicle would be based on the model 'Deora'. Primary research consisted of activities involving children so as to understand what they expected in a toy vehicle. The general abstractions generated from the initial ideation processes involving children were merged with research into electric racing vehicle trends and brand theme to execute the final form. All of this helped develop the final vehicle concept. Interacting with children and getting to know their unrestricted ideas, helped to open up a new realm of inspiration. This project provided the designer with a new perspective towards approaching design—that inspiration often comes from the most unexpected of places and maintaining a sense of playfulness is crucial to every aspect of the thought process that is supposed to lead to an end result that provides joy for the end user and the designer.
Keywords: Hot Wheels, Deora, electric, pick-up truck, toy cars