Student Name: Angkeeta Goswami
Guide: Mr. Amresh Panigrahi
Designing Experiential Retail Space for Fastrack
The project aimed to design innovative experiential spaces to showcase Fastrack’s new line of smart products, expand their retail spaces into retail experiences, and increase their retail traffic and conversion rate. The brief was to reinvent Fastrack space into an immersive, engaging, and multi-sensorial space to enhance the overall retail and brand image of the brand.
Keywords: consumer experience, experience design, retail experience, space design, visual merchandising
Student Name: Angkeeta Goswami
Programme: M.Des.
Guide: Mr. Amresh Panigrahi