Discipline Faculty

Developing the Visual Brand Language for 'Dharohar'

Shreya Chatterjee

Guide
Dr. Nanki Nath

This project seeks to develop visual brand language for Dharohar, an organization that trains volunteers to run workshops, programs and projects in schools and in public spaces to encourage kids to break out of their textbooks and explore the world outside to help them discover where their interests truly lie through creation of the third space for children. It translates this idea of third space hidden in their identity and develops a cohesive visual identity system to promote this philosophy further.