Discipline Faculty

Holistic Rebranding for Forty Six & Two

Arora Shreya Vivek

Guide
Mr. Tarun Deep Girdher

This project engages in a holistic rebranding of Forty Six and Two, a studio practice of Sajid Wajid Shaikh, a Mumbai based visual artist who entered the field of design with the intention of funding his explorations in art. In order to complement Sajid's flamboyant illustration style, and for use in his vast library of murals and street art, it creates a typeface with five weights, as well as a stencil variant. It also creates a dingbats typeface that can be used to generate patterns, and explores applying this visual language effectively.