The project focuses on creating a customer experience system for Pidelite and the role of graphic and communication design in space making. It looks at the notion of creating experiences which are intuitive, propelling independent decision making. It also provides information both as a tangible output samples and textual data, further empowering the consumer to make informed choices, while increasing brand equity through transparent and honest communication. It experiments with place making exercises where various stakeholders of the construction ecosystem can come together and form a community, and the facilitation of the same using visual communication strategies.