This project seeks to explore possibility of locally designing and manufacturing original MARVEL toys which can be sold in the Indian market in a price range of 100-200 rupees. A total of four product concepts are developed for the same- Bucklaunchers (a shooting toy), Popstars (a stylized figurine toy with a push button mechanism), Mashlocks (a blind bag toy with combination lock challenge) and Infinity Traps (a blind bag toy consisting of a bath-bomb surprise).