The project started with the idea of investigating the concept of privacy. Privacy is experienced in day to day life of people. Means of achieving privacy and concepts of privacy vary according to various factors such as culture, geography, economy and technology available. But the fundamental concept remains.
Concept of privacy is linked to autonomy and freedom. Therefore, protection of privacy is protection of fundamental freedom. In current context of privacy, personal information is digital data. Most of the time people are not aware of how the data is being collected, processed and stored. Even though data sharing
has become an integral part of day to day life, the unawareness persist. The data of an individual is collected, processed and stored by various entities ranging from service provider to governments. From the data, inferences can be made and habit/patterns/traits can be predicted. When seeing these patterns collectively in a large group of people, there are a lot of things can be predicted. Such insights can lead to behavior manipulation and there are chances that the consequences are unpleasant. Therefore it is very important to understand the nature of personal information with respect to privacy and technology.