The focus of the project was to create a brand identity for a settlement administration platform. Research and design direction led to development of a system with typography specifications, color and application samples, followed by creation of a brand guidelines document. The identity was then extended into a website. The website design process involved developing infographics, icons, interaction design and animation, layouts and information architecture, photography style, use of typography and color. To build an entire visual ecosystem from a logo was Simoul's greatest learning during the project carried out at Pentagram, New York.