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Textile Design
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sinhakruti@gmail.com |
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Felicitation in India
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Guide Shashank Mehta |
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Sponsonr Outreach Programmes, National Institute of Design
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My diploma project was to develop a felicitation item preferably in handcrafted textiles or a product mix of different items/craft to represent Indian culture and heritage as well as to create a brand image of handicraft items. The project was given to NID by the Office of the Development Commissioner (Handicrafts). I studied the older and the existing felicitation products like shawl and angavastra (shoulder cloth), its social and cultural relevance, symbolic value, origin etc and then looked into possibilities of alternate usage of the products extending beyond felicitation to retain the value of the textile. After an extensive study of the elements of felicitation and their cultural significance, I narrowed down to crafts of Gujarat and closely studied some key motifs and popular narratives to make handmade kits for dignitaries and participants besides invitations and certificate to add a personal touch and make the receiver feel important. The idea was to make the product both wall mountable and for the table-top to serve the purpose of display since felicitation by the government is regarded as a matter of respect. My interaction with various craft artisans allowed me to explore a wide range of techniques for the certificates, right from cut work on leather, hand embroidery to hand painted natural dyed cloth.
Craft had always been my area of interest. This project helped me understand the way things work within the craft sector and in the institutional set up. |
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