Young Designers 2009

Neha Lad
Textile Design | GDPD
Continuing The Shauka Legacy
Guide Aditi Ranjan
Sponsonr AVANI, Uttaranchal
> Tibetan sheep wool
> Blankets
> Weaving
> Employment generation
I worked with Avani, an NGO in Uttaranchal . Their mission has been to make technology and livelihoods an integral part of living in these beautiful mountain ranges.
I conducted a detailed study of the region before identifying my area of work in the traditional craft of the Shauka community – Thulma and Chutka – the blankets made out of Tibetan sheep wool, which is indigenous to Uttarachchal.

My focus was on conceptualizing designs that could be both simple and production friendly so that the weavers could reproduce the design for future orders. I conducted market studies of the present scenario and probable clients. The outcome of my project was a range of throws, cushions and rugs in three collections – Collection Cerulean, Collection Salt and Pepper and Collection Fawn.

While working with the weavers, there was always an interaction with them on a personal level, and knowing the issues that they dealt with and the hardships in their lives. This aspect enhanced my own personality be it through building relationships at work and carrying it beyond work, or blending it into their lifestyle, understanding their views and seeing through their eyes. My endeavor was also to get them excited about their craft.
The responsibility of handling this project included exploring local skill sets like natural dyeing and spinning of wool, other available tools and infrastructure; finding, studying and analyzing a market.
I have matured as a designer by acquiring a holistic of an entire process. The most rewarding aspect was that I was generating employment for artisans in the hills.
Communication Design
ED 5
FVC 13
GD 18
Industrial Design
FID 11
PD 15
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
NMD 10
Textile Design
ADM 17
LAD 10
Textile Design 37
A. Reshmi Shankar
Aarti Badamikar
Ajit Rita Kullu
Anup Choudhary
Arnab Senapati
Bhavani Tayya
Deepa Gautam
Dhananjoy Das
Jisha Unnikrishnan
Jumpu Ronya
K. Shenali Sema
Kausar Rehman
Lisa Mathew
Madhumita Sutar
Meera Narula
Neha Lad
Nidhi Dang
Prasun Chakraborty
Pritha Biswas
Priyanka Patel
Ramya Dhawan
Reshma Rahiman
Sapna Dhawla
Sargam Manjawala
Shafique Afzal
Shweta Kapadi
Shweta Sametriya
Sita Mani
Souvik Choudhury
Sudeshna Sil
Sugashini R.
Sunanda Agarwal
Swetha Thiagarajan
Tarjani Deodhar
Tejaswini Kulkarni
Wajahat Hussain
Feedback | Credit | © Copyright | Contact Us © All Right Reserved to National Institute of Design, Ahmedabad (INDIA)