Young Designers 2009

 
Pritha Biswas
Textile Design | PGDPD
anpritha@gmail.com
 
Retrieving the Past
A contemporary collection of apparel, accessories and home furnishings
Guide Paresh Chatterjee
Sponsonr The Shop, Delhi
Keywords
> Home furnishings
> Kullu jackets
> Re-use of waste fabrics
> exports
My sponsor ‘The Shop’ is an export house that deals with home furnishing products as well as lifestyle accessories having stores in India, New York, and Istanbul.

The initial brief given to me was to design four mini-projects: A patchwork collection for their safari line; A collection made of waste material; Development of an innovative range of products and accessories for the retail market and finally, a print collection for table linen.
Over time, as my exposure to the company grew, and my ideas expanded, I had freedom to develop a product range based on either a theme or an inspiration or a selected technique or a particular material. The intention was that my range should bring across the brand identity and complement the style of the existing products of ‘The Shop’. The waste in fabrics charmed me. They were beautiful pieces which seemed completely random in a wide array of color. I also had the opportunity to make absolutely new products utilizing the fusion of waste. I designed a collection of pouches and handbags as well as Kullu jackets and dish coasters.

Through this experience, I acquired a thorough understanding of the infrastructure of a company, its ideology, brand identity, its working system and client base. I also acquired a comprehensive overview of the different phases of product development from initial market research to final product viability. Developing professional relationships with individuals across the company as well as craftsmen has been immensely enriching. I now understand the role that design plays in uniting crafts and technology
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
Textile Design 37
A. Reshmi Shankar
Aarti Badamikar
Ajit Rita Kullu
Anup Choudhary
Arnab Senapati
Bhavani Tayya
Deepa Gautam
Dhananjoy Das
Jisha Unnikrishnan
Jumpu Ronya
K. Shenali Sema
Kausar Rehman
Lisa Mathew
Madhumita Sutar
Meera Narula
Neha Lad
Nidhi Dang
Prasun Chakraborty
Pritha Biswas
Priyanka Patel
Rajlakshmee
Ramya Dhawan
Reshma Rahiman
Sapna Dhawla
Sargam Manjawala
Shafique Afzal
Shweta Sametriya
Shweta Kapadi
Sita Mani
Souvik Choudhury
Sudeshna Sil
Sugashini R.
Sunanda Agarwal
Swetha Thiagarajan
Tarjani Deodhar
Tejaswini Kulkarni
Wajahat Hussain
Guide
Sponsor
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