Young Designers 2009

 
Dinesh P.
Design for Retail Experience | PGDPD
pdinesh_design@yahoo.co.in
 
Store Design for Venfield
 
Guide V S Ravishankar
Sponsonr Retail Fixtures & Furniture (RF Square), Bangalore
Keywords
> Retail Store Design
> Visual Merchandising
> Brand building
> Lifestyle Brand
For my project, my sponsor R F Square provided me the opportunity to do the complete store design for the planned launch of their clientís flagship store in Bangalore. The client, Venfield, is a Chennai based menís apparel brand.
I commenced with preliminary research on the brand, brand image, product range and current stores. I also analyzed benchmark stores and conducted user studies. The inferences from these helped develop design directions. Taking squares as a theme, I designed the entire store including the visual merchandising elements, window displays, signage and fixtures, integrating the brand colors red, black and white. I used the material palette of stainless steel, wood and acrylics since R F Square is skilled in all these. Subsequently, my designs were detailed and then prototyped. Upon the clientís approval, the fixtures were manufactured and then installed in the store. I also designed a new brand identity for the store. The project extended to store design for another Venfield outlet in Madurai. I had to balance maintaining the existing brand identity while adapting the design for the new space.
My most significant learning is exposure to the inter-linkages between design and manufacturing aspects. Earlier, I had exposure to design aspects only. Engaging various stakeholders such as manufacturers, clients and customers with my ideas was a very rewarding experience. I developed a healthy respect for the knowledge of different individuals. Being involved in both studio-aspects and on-site implementation gave me the immense satisfaction of seeing my ideas transformed into reality.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
Design for Retail Experience 14
Chandni Garg
Chhavi Oswal
Darshini Shah
Dinesh P.
Gopal Meena
Mayur Raiyani
Naina Jain
Richa Sharma
Saurav Singh Arora
Shravya Uchil
Sony Gupta
Tanmay Jyot
Vandana J.J.
Vandita Sharma
SDM 17
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
TD 37
Guide
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