Young Designers 2009

Jayakrishnan Subramanian
Graphic Design | PGDPD
Gulaal- Promotional Design
Guide Immanuel Suresh
Sponsonr Anurag Kashyap Films Pvt. Ltd., Mumbai
> Film Promotion
> Coffee-table book
> Rajputana revival
> Publication design
My project had two major deliverables which were poster design and a coffee table book for the promotion of a Hindi feature film called ‘ Gulaal ‘ produced and directed by Anurag Kashyap. The film is about student politics and the blindness of provincialism.
My research process involved studying propaganda, Indian imagery and Film imagery. After intensive ideation I settled on two concepts –
1. Dualism (based on propaganda)
2. Kings and Queens (based on reviving the princely state of Rajputana)
My objective was to create a graphic language, packaging graphics and collaterals. I generated final posters, display posters and lobby cards and designed a suggested extension of the website. This was the first time that I was doing a full film promotional package. The challenge lies in keeping in mind various media and having a uniform language across. The coffee table book was designed after the film’s release for niche-cine goers and audiences at international film festivals. The process consisted of concept exploration and designing the book: its grids, typography , layout and images and working out printing costs
Since the marketing campaign was already finalized, I was disappointed that my poster designs could not be incorporated. However, I still learned a lot. It was insightful to see the role played by graphic design in the film industry. The film industry has embraced the new media. As a graphic designer it becomes necessary to be able to work across platforms. I was infused with positive creative energy throughout the process.
Communication Design
ED 5
FVC 13
Graphic Design 18
Amruta Parande
Anisha Thampy
Armeen Kapadia
Janhavi Goregaoker
Jayakrishnan Subramanian
Lisa Lee
Lori Gupta
Mridu Mehta
Prashant Coakley
Preeta Suresh
Sakshi Chopra
Satyanarayan Rajpurohit
Shreya Sarda
Snehal Chitlange
Urmimala Nag
Vidit Narang
Vinu Chaitanya
Industrial Design
FID 11
PD 15
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
NMD 10
Textile Design
ADM 17
LAD 10
TD 37
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