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Software User and Interface Design
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arunima.saboo@gmail.com |
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Yahoo! adBiz
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Guide Dr Jignesh Khakhar |
Sponsonr Yahoo! R&D, Bangalore
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My project focused on proposing an advertising application, Yahoo! adBiz, which will allow creation, serving and tracking of SMS and MMS (text and image only) ads through mobile phones for small and medium enterprise (SME) advertisers. With 13 million SMEs in India, having a steady growth rate of over 30% annually, this is one sector that provides a solid business opportunity for Yahoo! to venture into this space and monetize the advertising space of these SMEs through mobile phones.
The Yahoo! adBiz application will empower SMEs to enter the value chain of mobile marketing. It is positioned at the juncture of the exponentially growing and potentially game-changing sectors of mobile advertising and SMEs in India. It exploits the simplicity and reach of SMS messages to enable SMEs to launch effective marketing campaigns. It will ideally also serve as a gateway for these advertisers (with limited or no access to the internet) to make the transition from traditional advertising modes and venture into digital spaces of advertising through a mobile phone. The incorporation of the long tail of advertisers into its advertising ecosystem concomitant to the adBiz application will significantly add to Yahoo!’s revenue.
I have identified multiple channels for future explorations such as ad plans, delivery points, scalability, different types of ads, integration, keyword template support, local dialects and reporting and detailed level analytics.
My experience at Yahoo! has matured me as a designer. My pride lies in the fact that I acquired the leadership ability to communicate my vision and to skillfully lead the developers slowly towards it. |
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